Multi-Location Law Firm Marketing
Mo offices, mo marketing complexity.
Should Law Firm Marketers For Solos And Smalls Have Some Skin In The Game?
Should law firm marketers be held accountable for their work -- and if so, how? Thoughts from small-firm columnist Carolyn Elefant.
Do Law School Rankings Affect Your Choice?
Share your insights in this brief survey.
The Turkewitz Times: Is Google Stupid?
Eric Turkewitz has some additional words of wisdom with regard to online marketing for law firms.
The Practice: Blogging And Other Social Media, Like A Search Engine Whore
Small-firm columnist Brian Tannebaum has some advice for the loyal adherents of internet marketing and lawyer advertising.
The Practice: Standing In Line To Vote — A Lawyer Marketing Lesson
What's the best way to market your practice as an attorney? Small firm columnist Brian Tannebaum has a useful idea...
The Practice: Free Advertising
How can you get some free advertising for your law practice? By following these five easy steps...
[E-BOOK] 5 AI Productivity Hacks To Save Time And Streamline Your Law Firm
Discover five practical ways to harness AI and eliminate busywork—so you can focus more on your clients and less on repetitive tasks.
From Biglaw to Boutique: A Marketing Matrix
When Above the Law first covered Tom Wallerstein's "adventure in shingle hanging," he remembers someone quipping that his only business came from attorney referrals and that he didn’t have his “own” clients. The comment wasn’t true, but he still found it interesting. Is a client who pays you money somehow not “your” client, or not a “real” client, just because the client was referred to you by another attorney? That doesn’t make a lot of sense to him....
Size Matters: Announcements and RFPs
With the departure of Jay Shepherd, small firm columnist Valerie Katz is now (at least temporarily) filling the role of small firm chica (Val) and small firm expert (Jay). Let me tell you, it is exhausting. So, she am going to do what any smart, small-firm partner would do in this situation, and she am going to delegate. And, by delegate, she means push the work off on you. She have a few new features that she would like to unveil (and she swears, it will be better than the new Facebook)...